Introducing the 3rd release in our Limited Edition Legacy Series – a celebration of Mr. Jack Daniel’s high standard of quality and his Fine Old No. 7 Tennessee Whiskey. The label itself is inspired by a pre-Prohibition design, a visual nod to one of Jack’s most enduring lessons: “Every day we make it, we’ll make it the best we can. The illustration of the grain doesn’t depict the predominant ingredient in the mash bill, corn, but rather barley or rye, perhaps because of the elegant way that they surround Jack’s trademark with laurels of a sort. And naturally the words themselves speak to Jack’s unwavering commitment to making the best whiskey he could, words such as “distilled from select grains,” and the bold addition of “fine” before the ever-present “Old No. 7.”