Aroma: Rich oak, caramel, vanilla and toasted spice with hints of dried fruit. Palate: Smooth and full-bodied with layered flavours of sweet caramel, vanilla, oak spice and subtle smoky wood. Finish: Long, warm and slightly sweet with lingering oak and gentle spice.

Jim Beam Black Label 700mL is a premium Kentucky straight bourbon whiskey aged longer for a richer, smoother, and more refined flavour profile. Crafted with a higher level of charred American oak maturation, it delivers deeper complexity while maintaining the classic Jim Beam character. Perfect neat, on the rocks, or in premium whiskey cocktails, it’s a bold yet smooth step up for bourbon lovers.